90% Human

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What is 90% Human? Originally published as a definitive educational text, this book explores a framework and design thinking philosophy to guide the average designer, product strategist, and developer - understanding the user experience implications of integrating machine learning and artificial intelligence.

Foundations
90% Human is based on 3 guiding principles to ensure transparent intelligent interactive systems.

Educational

Simple

Intriguing

Through these AI design qualities, businesses are able to ensure AI goal alignment, while preventing loss of user's trust in automated or agentic software.

A quintessential read. Drawing from historic UX patterns, human-computer interaction (HCI), and machine learning research, it explores innovative methods to create effective, efficient, and "value-aligned" AI-enabled products. Addressing critical issues such as algorithmic bias, manipulation risks, and preserving human agency; Konrad balances human-machine interactions with business revenue generation. Acknowledging the IP risks of transparency, it provides strategic insights to effectively manage emerging AI design challenges. Blending technical depth with practical advice and foresight, this book is indispensable for shaping interactions between people and intelligent products.

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Min Ye PHD, University of Berlin

"Changed the way my designers considered AI and automation for our suit of apps"

Min Ye PHD, University of Berlin

"Changed the way my designers considered AI and automation for our suit of apps"

Min Ye PHD, University of Berlin

"Changed the way my designers considered AI and automation for our suit of apps"

Stop wasting money on AI systems that don't work for your organization. Educate Product Teams. Align Designers. Ensure EU AI ACT Compliance. Invest in AI intelligibility across all of your organizational domains. Ensuring that your AI systems are built to last, leading to tangible growth, and products that users love.

Konrad Piercey is an American born designer, researcher, and practitioner. Having launched more than a dozen products with dozens of companies; Konrad works with with teams as small as one, and companies with global staff in the thousands. With a background in cognative psychology, specializing in HCI (human computer interaction), he now pursues education and exploration of the impact of UX on itelligent machine design.

We're in this together! Building the next generation of human-centered AI products. Schedule a meeting with Konrad, order bulk books, speaking opportunities, workshops and more.