Designing intelligent systems doesn't have to be hard

in fact it's E.S.I. (easy)
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Discover the foundational (ESI) principles for design, product, and engineering - ensuring the success of your next AI project.

Educate

Simplify

Intrigue

Your Guide to UX for AI

  • Define AI project variables
  • Scope design dependencies
  • Align stakeholders on AI / ML risks
  • Discover your unique AI ethics philosophy
  • Critical UI attributes for discrete learning systems

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Drawing on decades of UX best practices and the latest research in AI, 90% Human articulates a clear philosophy and UI design approach for aligning intelligent systems with human values. The book emphasizes three core principles—Education, Simplicity, and Intrigue—to help designers, product strategists, and developers create AI experiences that are transparent, user-centric, and profitable. Each chapter distills high-level concepts into practical strategies, from managing intellectual property risks to safeguarding user autonomy.

Alongside thoughtful discussions on psychology, philosophy, and user/business outcome alignment, 90% Human offers actionable techniques for integrating ML seamlessly into product roadmaps. Readers will discover how to design intuitive interfaces, define success metrics that truly reflect human-oriented goals, and foster meaningful engagement. Drawing on real-world examples, Konrad demonstrates the transformative power of AI when balanced with sound design principles and long-term business vision.

If you’re seeking a comprehensive guide to AI-driven product design—one that combines business acumen, design savvy, and moral responsibility—then 90% Human is the roadmap you’ve been waiting for. It will equip you with the mindset and methods to thrive in the age of intelligent technology, without losing sight of what makes us human.


The real problem is not whether machines think but whether men do.

  • - B. F. Skinner

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About The Author

Konrad Piercey is an American/Polish designer, researcher, and practitioner known for launching more than a dozen successful products across diverse industries (in Shanghai, New York City, and Berlin). His expertise spans collaboration with startups and global companies employing thousands of people. With a background in cognitive psychology specializing in Human-Computer Interaction (HCI), Konrad now dedicates his work to educating others and exploring the transformative influence of User Experience (UX) design on discrete intelligent consumer systems - like autonomous cars, social media, e-commerce, banking, and education.