90% Human explores a framework and design thinking philosophy to guide the average designer, product strategist, and developer - understanding the user experience implications of integrating machine learning and artificial intelligence.

Konrad embarks on a journey to reveal why the standard model for UX Design has been permanently upset. Broken by a new wave of technology that brings unparalleled potential, but also biases and manipulation. Delving into the design, engineering, business, and philosophical impacts of the technology; 90% Human sets the playing field for issues to keep an eye on and how to problem solve a plethora of use cases. With a keen eye for detail, Konrad summarizes a novel framework for how to design elements that balance the agency of intelligent machines and their users. Never forgetting that businesses have an irremovable goal for profitability, this book is an introspective look at where we are, and what lies ahead.